Why Do People Use Bandit
Why do TV commercials tend to be set at the maximum possible volume
that’s always louder than the programming? To grab your attention.
Besides that, this form
of advertising has some hidden bonuses in it that make it too attractive for
some advertisers. Unlike legitimate forms of advertising, bandit signs serve two
purposes at the same time: they put a message in heavily trafficked areas, and
they do it cheaply. So cheaply, that just about anyone with a couple of spare
dollars and a staple gun can go out and start an ad campaign.
The bigger and louder your sign is, the likelihood already-distracted motorists
will pay attention to it for a few seconds. Hence, most signs feature
high- contrast color schemes.
Legitimate advertising costs more money to
get your ad in places where traffic is high. But if you are looking at high
traffic areas, specifically areas with a lot of automobile traffic, you can
insert your message into the public realm. But the biggest pluses with this
advertising is: there are no pesky ad contracts, no worrying about regulations
protecting consumers, and best of all: it’s difficult for the City of
Philadelphia to track down all the owners. If you’re a business that’s trying to
run under the radar, avoiding the Philadelphia Department of Revenue for not
having a Business Privilege License or any other permit you need to be a
legitimate business in the City, the bandit sign is the best way to reach people
without attracting too much attention from regulators at the City.
See a bandit sign that bugs you? Report it!